Insomniac write-up of Brainstorming: Synesthesia at SONOS

Live Experiment Explores How Brainwaves React to Music and Color

JAN 20, 2015 / Mary Grace Cerni

The reason two random strangers might be able to befriend each other so easily at a rave may be because they’re both on the same wavelength—literally.

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Last week at Los Angeles’ Sonos Studio, UCLA Professor of Neuroscience Mark Cohen and the director of UCLA’s Art | Sci center, Victoria Vesna, presented Brainstorming: Synesthesia, an interactive event that used brainwave-reading headwear to demonstrate the science behind the connection between two people when they’re entrenched in a maelstrom of sound, lights and color. These same conditions exist at many a rave.

Brainstorming: Synesthesia is part of a series of events hosted in conjunction with Sonos’ current exhibit, Sound Affects: Music and Mood. Brainstorming accompanied the exhibit by demonstrating how the combination of music and color affects our ability to connect with one another on a neurological level.

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