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Saturday, 9 Feb 2008

Lynn Hershman – Synthia

Lynn Hershman - Synthia

Synthia is a virtual character who represents fluctuations in the stock market online. Her behavior is triggered by the most recent information on stock prices from NASDAQ, Dow Jones and Russel 2000, and her mood depends on the atmosphere at the stock exchange. If prices go up, Synthia dances about; if they drop, she sits anxiously at her desk.Synthia will be displayed on a plasma screen under a bell glass of an electronic ticker tape inspired by Thomas Edison’s design. Edison made a significant improvement to the electric exchange-rate telegraph by printing Wall Street’s quotations on a paper tape in a legible format. Synthia takes it all a step further by personifying the market as an online set of economic patterns. She is a symbol of the symbiotic relationship between the market and people.

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